I have been fortunate to work with a broad spectrum of analysts covering a wide variety of markets and from many different analyst firms, including Gartner, Forrester, IDC, Constellation, Horses for Sources, ALM/Kennedy, and Ovum.  I create analyst briefing decks and regularly guide my business stakeholders through the analyst briefing process.  I believe in taking a long-term, relationship-building approach that uses the analyst community as a sounding board in the development of positioning & messaging.  I seek to bring analyst influencers from awareness to advocacy and to take advantage of the wide-angled view they enjoy of the markets and the competition to hone our go-to-market approach. At Freshworks, my leadership in product marketing helped move the company from it’s four-year-position as a “niche” vendor in the Gartner Magic Quadrant to “visionary”.  For the IoT business at Cognizant, my leadership resulted in notable wins in the 2015 Horses for Sources IoT Service Provider Blueprint and the ALM/Kennedy IoT Consulting Provider Vanguard.